Steps to prepare a home for sale.

When you are ready to sell how do you prepare your property to go to market? Timing is everything and I suggest at least 7-10 days or even up to 3 weeks to really create an in depth marketing plan for properties with significant wow factor!   Pictures are essential! Even if...

How to Negotiate in Real Estate Transactions

Everyone negotiates everyday…with their significant others, bosses, clients, their kids…kids are EXCELLENT negotiators! When it comes to negotiating in real estate, however, it takes a professional. After all, this is a major financial decision and there are a lot of...

The Best Ways to Strategize in Real Estate

Strategizing is an important part of real estate. Strategy, to me, is asking a lot of questions and then creating a game plan. Whether working with a seller to prepare for market or talking with a buyer who wants to make an offer, having a well-articulated plan is a recipe for...

Homes Online vs. Buying in Reality

House shopping is the most fun part of the real estate experience and one of my very favorite things to do. Most people spend months looking at dreamy homes online. You may have visited some open houses… you’ve dialed in some areas and styles that work for you and you have...

4 Qualities in an Excellent Listing Agent

The Los Angeles real estate market has been very strong for the last two years with many homes selling in multiple offers and many closing well over the asking price. From my reading, all projections are optimistic for a continued active market for the second half of 2014 and...

4 Qualities in an Excellent Buyer’s Agent

In our current Los Angeles real estate market, homes that are listed for sale – if priced right – tend to get swept up by buyers extremely quickly. The market has shifted from a buyers’ market to a sellers’ market with a high-demand/low-inventory situation causing properties to...